Listen up, coaches!
You gotta STOP this inner monologue
“Why Would People Pay Me When They Can Pay To Tony Robbins/Joe Dispenza/T.Harv Eker/Deepak Chopra…?”
I hear you but...
I’m honestly tired of hearing this excuse
And seeing you guys getting in your own way.
When you can
Take care of your finances
Go full time with into your calling
And most importantly
To change the lives of several people
Waiting for you to step up
Your assumption isn’t an absolute truth...
I remember taking this late-night flight about 2 years back to Dubai
And I arrived at Dubai International Airport early morning
I was in the need of some caffeine
Luckily
I saw a vending machine near the luggage counter.
While standing at this vending machine
I had 3 choices:
- Redbull
- Titan
- Power-horse
Can you guess which one I picked?
If you’ve guessed the Redbull
Then you’re right
Here’s a question for you,
Can you guess why I picked Redbull?
- Is it because it gives you the wings?
- Is it because they advertise in F1 Racing Events?
- Is it because they sponsored on a moon mission?
May or may not be
Let me explain
I wasn’t familiar with either Titan or Power-House back in India
So I dialed the code of Redbull on that Vending Machine
The machine dropped the Redbull
The reason why I picked Redbull over the other energy drinks is
Because I was way more familiar with this brand
Wait for it!
In the last 15 years or so,
I’ve been seeing:
- The Ads Of Redbull on the TV,
- Its Hoardings on the highways
- Its sponsorship on IPL Cricket League for years
- Its Ads on the internet
This factor is called Familiarity Bias
Redbull was my choice that day because of the familiarity bias.
We tend to go with something we’re more familiar with
The same thing applies to your business as well
Even though you may think that:
This Mainstream Coach is far more known
This Mainstream Life Coach has millions of the followers
This Mainstream Life Coach is an author of a “New York’s Best Seller”
Here’s a little known secret about your mainstream coach
-Your mainstream coach isn’t available to interact with people one on one.
-Your mainstream coach isn’t able to see what’s going on the daily basis of his/her potential clients.
-Your mainstream coach isn’t half as approachable as you’re (if you play the fb game right)
I have some EXCITING news for you!
If you’re using your Facebook profile the right way
Then,
You have a tendency to appear far more frequently on your potential client’s feed.
Facebook has been killing the reaches of Facebook pages since 2017
And currently, it is somewhere between 3-6%
Facebook pages in 2021 are a pay-to-play game.
Don’t get me wrong
I still think that it is worth paying for paid traffic via Facebook.
But if you don’t understand the nuances,
You can potentially lose a lot of money with no returns whatsoever.
I had one friend from affiliate marketing niche who burned her 8K on ads
And lost all of the money.
Now let’s look at some of the mathematical sides of a page reaches, shall we?
- For every 10,000 people on your page
- Only 300-500 of them can see the content
- Only about 30-50 of them are gonna engage
Even when your content is exceptionally great
Facebook is a well-used platform all over the world because Facebook pushes content from profiles far more than from pages.
The reason is simple:
Facebook wants you to give an amazing user-experience
So they want to show less of the ads and more of the content from your friends, families & colleagues.
There’s your chance to get the familiarity bias to be on your side.
I mean Facebook prefers the content from the profiles over the pages.
You on the other hand
When you post your content with authenticity & show them a side of your life.
You’ll start building your own tribe of people who are happy to pay you for your skills & time.
The familiarity bias becomes your friend.
People feel more connected with you than an established person in your niche because:
- You are relatable
- You are approachable
- You are engaging with them.
So where do I get the edge?
- If you use your Facebook profile(not page) your content is likely to be seen more.
- The best way to build a Genuine Life Coaching Business is to build on the principle of H2H Selling - Human To Human Selling.
- You can see their life - they can see yours - relatability factor
- You have the advantage of writing content which is more relevant to them as you’re seeing their life on a daily basis.
- A mainstream expert will never talk 1-1 to their potential clients( If you suck at it, I can teach you that)
P.S. - This Picture was actually taken at the airport
