(A must-read for those who use NLP, EFT, RTT, or Strategic Interventions in their practice)
Do me a favor
Go to your bookshelf
Pick two of these books
Pick Awaken the Giant Within written by Tony Robbin
Pick The Big Book Of NLP
Do you know the DIFFERENCE between both of them?
The first one is an International Best Seller
The other one is known by a handful of NLP practitioners
Does it make you think?
How a book becomes an International Best Seller &
The other one is known to a very small audience
Even though both of them are written on the same topic?
You’re not alone to think that!
A book well known for over 2 decades
-Owned by CEOs
-Owned by Corporate Managers
-Owned by Athletes
-Owned by people in self-help space
-Owned by Entrepreneurs, High performers
-And many others…
And the other one
Well
It is only owned by a bunch of nerds like you and me
Even though, It’s MORE comprehensive
The question is:
“What Tony Has Done Differently To Be Well Known Even Though There Are People Who Might Have A Better Understanding Than Him About NLP?”
Here’s a fun experiment
Go to your Toastmasters or your local reading club
Ask about Richard Bandler & John Grinder
I bet most of them don’t even know that these two guys invented NLP
Yet
Tony Robbins is more famous than the inventors themselves
H-O-W?
Being good at coaching skills is just one part of the puzzle
Tony Robbins is well known than other authors or teachers who teach the same thing because
He was aware of the other part of the puzzle as well.
So what is the other part of the puzzle, you ask?
Tony Robbins knew that coaching skills alone can’t help him to create a huge impact.
He learned and MODELED a lot of business skills in the early days of his career.
The other part of the puzzle is the Business Skills.
Now
If we just look at the “Awaken The Giant Within”
The title of the book has a MASS APPEAL
Which TITLE engages your curiosity and attention more?
Awaken the giant within vs A BIG BOOK OF NLP
If your answer is Awaken The Giant Within
Then we’re on the same page 
Further,
The Subhead of the Book
“How to Take Immediate Control of Your Mental, Emotional, Physical & Financial Destiny”
Gives a big promise which makes the reader read the book
Now
Compare the chapter title of the books
In Awaken the giant it goes something like:
-Can Change Happen Immediately?
-How To Change Anything in Your life?
-How To Get What You Really Want
Big Book of NLP:
-The Swish
-Mirroring
-Anchoring
Which one has Chapter Titles to create a curiosity to read the chapters?
We both know it 
Whether you use NLP, EFT, RTT, or SI for your clients
In Order To
-Get More Your Name Out There
-Get More People To Know About You
-Get More Audience
-Get More Clients
-Create A Bigger Impact
You need to learn some NEW skills:
So what are those skills, Karan?
Here’s some TRUTH about the life of your audience.
They are NOT thinking about your NEXT ARTICLE.
They are thinking about
The bills they need to pay
The time when they have to pick their kids from the school
If they’re gonna get the salary on time with everything on going
Your audience is PREOCCUPIED
Even if you have GREAT INTENTIONS for them,
You need to learn How To Gain & Sustain Their Attention so that they read the articles.
So you need to get good at getting and sustaining the attention of your target audience
Here’s another important skill:
Out of both of the books,
I vaguely remember a story from Awaken The Giant Within About
Two guys faced a bad accident. One of them became US President in years to come & the other one just gave up on himself.
Stories are super-powerful
They explain a complex concept with simplicity
Makes it memorable
Build a bond & credibility with your audience.
So,
Storytelling is another asset which will massively help you to stand out
Honestly,
Every single person who has some sort of NLP has spoken about 4 types of fears.
The question is can you stand out with the same information?
The answer is YES!
Use some elements of storytelling,
Give it your own unique blend
& You’re good to go.
Every single person who has some sort of NLP has spoken about 4 types of fears. to go.
Here’s the JUICIEST CHUNK of this post
The Biggest Secrets which is only understood by only 2-3% of the people in the life coaching space is Market Awareness.
There are 4 Stages of Awareness
-Unaware of the problem
-Aware of the problem but unaware of the solution
-Aware of the problem, Aware of Solution but not aware of your solution
-Aware of your solution but not acting upon it
Tony Robbins Books appeal to the mainstream audience & it gives them a lot of value.
He & many other well-known authors see where the masses are in the awareness & write to that portion of the audience.
Let’s say tools like NLP, EFT, RTT & SI can help masses
And masses are not aware of these techniques but about their problems.
Then talk more & more about their problem & the end goal
But how do you reach them?
You reach them by avoiding the TECHNICAL JARGONS
You reach them by understanding the MASS DESIRE
You reach them by learning how to get and sustain their ATTENTION
You reach them by STORYTELLING
What is that they want in their life?
They don’t want to learn the tricks and tools to be confident,
They want to be confident so that they can crack the job interviews,
feel comfortable at networking events.
They don’t want to learn about the tools which will help them to get rid of anxiety
But
They want to get rid of anxiety so that they don’t feel pressurized in social settings,
They can meet new people
Go on dates
Meet someone that will make them fulfilled.
You see
It’s all about talking about the END RESULTS & understanding their DESIRES from a place of AUTHENTIC EMPATHY.
A majority of your potential audience is NOT even aware of these tools,
So start by talking about the end RESULTS and benefits they can get.
There are BILLIONS of people who’s life could be changed for good,if:
The cover of your book(Or the title of your post/blog/newsletter)
Talks about:
The Benefits
The End Goal
Their Desires
Which you can help them achieve
Instead of telling them about this cool technique
But Karan, I just went online with my business, how do I find clients?
Let me give you some counterintuitive advice – Don’t create a website or hire a digital marketer or website designer yet.
Start getting clients from Facebook.
No, I am not talking about running paid ads before even getting profitable but using your own Facebook profile.
The organic reach of pages is dead, it won’t show it to a lot of people unless you pay them money.
So start with your own account, set it up like how you’d have set your website.
Write posts like you’d have published content on the blog.
It’s probably one of the best methods to start your coaching business.
No other form of social media marketing will allow you to build a two-sided relationship with your audience.
On Facebook, you can interact 1 on 1,
They can look into their world, you can look into theirs.
Probably the BEST METHOD I have come across to do the market research quickly & understand the world of my audience.
That’s all folks!
Summary:
1.)Coaching skills are only one part of the puzzle(BUSINESS SKILLS is the other)
2.)You get judged by the title of your book(Or the headline of your article)
3.)A chapter title that draws ATTENTION, generates CURIOSITY, and makes people take interest in what you have to offer.
4.)The reason why 98% of the coaches don’t get mainstream attention is that they don’t take an initiative to understand what the masses want & they just can’t stop talking in JARGON.
5.) STORYTELLING is a powerful tool to educate your audience & create a CONNECTION with them.
6.)Facebook can be a great place to start your online business.
You can reach me out for some 1 on 1 support for your life coaching biz & I’ll see what I can do.
Let me know your biggest takeaway from this post.
Any Questions – Drop them 
this if it was helpful!
-Karan
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